Prime-time media campaign puts Jesus on the agenda
Jesus. All about life campaign runs across NSW and WA in Australia
By: Martin Johnson
Wednesday, 2 December 2009, 11:36 (EST)
“In a word – sensational!” said Bible Society NSW CEO, Daniel Willis when asked to describe the impact of the just concluded ‘Jesus. All about life’ campaign across New South Wales and Western Australia.
“It was bigger than we ever thought it would be in terms of the number of churches who registered and the amount of exposure and coverage we received in local, national and international press,” Daniel said.
“Throughout the almost eight weeks of the campaign, conversations about Jesus were a part of everyday life,” he said. “The campaign raised an awareness of spirituality and people seemed more willing and prepared to speak about their beliefs,” he said.
The ‘Jesus. All about life’ campaign has been six years coming to NSW and Western Australia. Developed by Bible Society NSW as a way of ‘engaging with culture’, the campaign has previously run in Adelaide (South Australia), Canberra and the Australian Capital Territory and across all Tasmania. It ran across Sydney, NSW and Western Australia, ‘book-ending’ Australia with the Gospel, during September and October, 2009.
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